General Use. In general, Personal Information you submit to us is used either to respond to requests that you make, or to aid us in serving you better. You may elect to provide, and we may elect to gather, Personal Information through the Site so that we may send you additional information about ROCKWELL MEDICAL, INC., such as medical information about a disease state or ROCKWELL MEDICAL, INC. products, or ROCKWELL MEDICAL, INC. investor information. We use the Personal Information you submit to us to respond to your requests for information, such as medical information about a disease state or ROCKWELL MEDICAL, INC. products, information about ROCKWELL MEDICAL, INC. corporate activities, or ROCKWELL MEDICAL, INC. investor information. Visitors to our Site will always have the right to opt out of receiving such information at any time (an “Opt Out Request”) by contacting us at the phone number, mailing address or email provided on this website. After you send us an Opt Out Request, you will no longer receive communications from us, allowing a reasonable period of time for us to update our systems.Creation of Anonymous Data. We may create Anonymous Data records from Personal Information by excluding information (such as your name) that makes the data personally identifiable to you. We use this Anonymous Data to analyze request and usage patterns so that we may enhance the content of our Site and services and improve site navigation. We reserve the right to use and disclose Anonymous Data to Third Party Companies in its discretion.